Ingredient Options for Normal Adult Dogs


(CALORIE DISTRIBUTION: Protein 52%; Fat 38%; Carbohydrate 10%)

Unleash the carnivore in your dog. Ultra-High Protein recipes feature large amounts of the protein dogs love and that promote muscle growth and strength. 52% of the diet calories come from protein while 38% comes from fat and only 10% from carbohydrates.  All "Normal Dog" formulations exceed the nutritional standards required by AAFCO and the NRC for your dog's daily nutrition.

This meal plan has limited or contains no fiber. To support maximum intestinal health the plan includes psyllium fiber supplementation.


The Basic Starter Kit for Normal Adult Dogs is $203.85, it includes:

  • Your Dog's PERSONALIZED MEAL PLAN - $64.00 one-time custom recipe development charge (elsewhere $200+)
  • 2 Jars Essential Nutrients Formula - $38.95 ea
  • 1 Bottle High-Concentration Omega 3 Oil (8 oz) - $22.95
  • 1 Bottle Non-GMO Soybean Oil (33.8 oz) - $14.00
  • 1 Jar Psyllium Husk Powder - $25.00

When made as directed the kit contains enough supplies to last a 50 lb dog approximately 2 months.

All of our recipes are individually crafted after we connect with your veterinarian to make sure that our formulation correctly reflects your dog's health status. At this step we identify any relevant medical conditions. It is critical because there may be medical considerations that your veterinarian knows of that could influence the appropriateness of diet selection.

This relationship with your veterinarian is a key part of the program because homemade dog food should never be used without monitoring by your veterinarian. With each formulation we provide both you and your veterinarian with a nutrient data sheet showing the complete nutrient breakdown of the recipe option you have chosen.

We offer advice on meal plan preparation, storage and feeding directions. All medical concerns about your dog's diet need to be discussed between you and your veterinarian.

BEEF (London broil)

Raw London Broil beef for use in cooking custom homemade dog food.
CLICK here to see carbohydrates for London Broil recipes

Carbohydrate Options

  • Macaroni
I'm ready to choose London Broil & complete my dog's profile

CHICKEN (breast)

Raw chicken breast meata
CLICK here to see carbohydrates for Chicken Breast recipes

Carbohydrate Options

  • Macaroni
  • Rice, brown
I'm ready to choose Chicken Breast & complete my dog's profile

TUNA (light-canned)

Canned light tuna for use in custom homemade dog food.
CLICK here to see the carbohydrate options for Tuna recipes

Carbohydrate Options

  • Barley
  • Macaroni
  • Rice, brown
  • Rice, white
I'm ready to choose Tuna & complete my dog's profile

TURKEY (breast)

Raw turkey breast meat for use in cooking custom homemade dog food.
CLICK here to see carbohydrates for Turkey Breast recipes

Carbohydrate Options

  • Barley
  • Macaroni
  • Rice, white
I'm ready to choose Turkey Breast & complete my dog's profile


Field of grain with crossed-off symbol to indicate no grain in this group of recipes.
CLICK here to see All Meat options for Ultra High Protein recipes

All Meat Options

  • Beef - London Broil
  • Chicken Breast
  • Dark Chicken
  • Pork Tenderloin
  • Lamb
  • Rabbit
  • Turkey Breast
  • Dark Turkey
I'm ready to choose All Meat & complete my dog's profile